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"NOW IS ALL"
QATAR 2022

NOW IS ALL, the FIFA World Cup Qatar 2022 slogan


Now is All™ is our mantra for the FIFA World Cup Qatar 2022™. It’s about all the hard work, the determination and the effort – all to achieve the win.

Now is All™ is also about all the decisions and experiences throughout the journey that come together for the moment – the moment that matters the most.

Now is for everyone, now is mine, now is yours, now is ours, now is all.

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