THE REMIT

Under the patronage of His Highness Sheikh Hamdan bin Zayed Al Nahyan, THA Event Experts was appointed to source and deploy 31 event experts for the LIWA International Festival held in partnership with the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi). The project staffing included various roles such as Project/Event Director, Head of Production, Head of Technical, and F&B Operations Manager.

THE APPROACH

THA sourced and deployed skilled professionals to ensure the smooth operation of the LIWA International Festival. Throughout the event, visitors had the opportunity to enjoy authentic Emirati cultural experiences and handicrafts, as well as engage with regional and international brands for a well-rounded retail experience.

THE HIGHLIGHTS
  • Largest festival of its kind in the Middle East, held from December 16-31.
  • LIWA Village extended for an additional week into January 2023 due to its success.
  • Traditional Emirati cultural experiences and handicrafts showcased.
  • Strong partnership with Avantgarde to deliver LIWA Village elements.

31 EXPERTS

TOTAL
STAFF DEPLOYED

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